Based in Southern California — booking now

Hospitality Leader • Chef • Guest Experience Designer

I’m Chef Sami Marquez — 25 years of hospitality across the West Coast, from Scottsdale to the Willamette Valley. Live-fire dining, seasonal menus, and award-winning hospitality design, based in Southern California.

Executive Private Chef Hospitality Director Master of Herbs & Spices
Chef Sami Marquez plating a live-fire dish
A West Coast journey

A Career Built Across the West Coast. — now home to California.

For more than 25 years, Chef Sami Marquez has built her career across the many sides of hospitality — from restaurants and front-of-house leadership to culinary operations, concept development, hospitality marketing, and private dining.

Her career has taken her throughout the West Coast, from Scottsdale and Southern California to the San Francisco Bay Area, Seattle, and Oregon’s Willamette Valley, where she spent the last decade immersed in one of the country’s most celebrated wine regions. Each chapter has shaped a broader perspective on food, service, leadership, and the guest experience.

Today, Sami is based in Southern California, where she brings that experience to private dining, culinary experiences, hospitality consulting, and select collaborations. Her work is rooted in thoughtful food, genuine hospitality, and creating experiences that bring people together.

For private dining and live-fire experiences, visit Vino Trece & Co.

Inspired by the land
"Having lived in many diverse cities along the West Coast, I’m inspired by each region’s rich agricultural heritage. This influences my cooking immensely, as it allows me to support local farmers, fishermen, winemakers, and artisans, ensuring that my dishes are fresh, seasonal, and reflective of the region’s bounty".
— Sami Marquez
Hospitality, chef-driven

Live-fire elegance, under the Vino Trece & Co. banner.

"My cooking is not just about food — it’s an experience that tells a story worth remembering. By incorporating regional aquaculture and agriculture, I elevate bespoke dining experiences.

  • 01Private Dining — bespoke live-fire dinners in your home, winery, or venue
  • 02Airbnb Experiences — immersive chef’s-table moments for guests
  • 03Wine Club Events — pairings crafted for tasting rooms
  • 04Full-Service Catering — live-fire stations for every scale
  • 05Intimate Weddings & Mixers — elevated dining for your moments
  • 06Demos, Recipes & CPG — cooking demos and content for food brands
Request a Menu Today
Live-fire steak with mushrooms plated at a private dinner
Where Daydreaming Meets Strategy

The Daydream Agency — the other half of the story.

For more than 20 years, I’ve worked at the intersection of hospitality, brand, people, and creative strategy—long before digital marketing became the center of the conversation. My experience spans front-of-house operations, culinary, leadership, creative direction, brand strategy, and marketing, giving me a perspective that starts with the experience rather than the logo.

I believe hospitality comes first, and brand should support it.
The strongest brands are built from the inside out: understanding the people, culture, guest, product, and purpose first, then translating those things into a clear voice, meaningful experience, and strategy that people can actually connect with. I’ve worked with start-ups, growing businesses, and multimillion-dollar companies across the West Coast, with a particular focus on food, beverage, hospitality, and experience-driven brands. My work brings together the creative and operational sides of a business—helping organizations clarify who they are, how they want to be experienced, and how to bring that vision to life.y.

Marketing Strategy Concept Development Creative Direction
2026Best Advertising Agency in McMinnville, Oregon
2024Best Food & Beverage Marketing Agency — West Coast USA
2023Best Women & BIPOC-Owned Marketing Agency — West Coast USA
2022Media Innovator Awards Winner
View the Marketing Portfolio
Marketing strategy and creative direction work

Trusted across the West Coast’s wine country

The Grove McMinnville Fairsing Vineyard Belle Pente Vineyard Black Dog Vineyard Spanglish Asadero Fresh Origins Ricochet Chef’s Roll Airbnb
Bookings & inquiries

Let’s start with a conversation.

Pricing varies by type of experience, guest size, time blocks, time of year, and ingredient selections. Every conversation starts with your story.

Chef-led hospitality · Vino Trece & Co.  |  Brand strategy · The Daydream Agency